Target Audience

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This advertisement by WWF shows an abnormally looking man that has facial features of a fish with purposes to promote the prevention of climate change. The ad appeals to the audience using the need to feel safe. This is evident because the use of image manipulation with the fish looking man as an effect of climate change creates a fearful emotion and effect on the audience on not wanting to ever look like that. The audience, being those individuals who may have contributed to climate change such as industrial, wasteful, ignorant people, etc. are more likely to find the man aesthetically disturbing and disgusting and would have the feeling to do whatever it takes to avoid that ever happening to them. It would make the audience to reflect on themselves on the actions that they have done to contribute to climate change and to start changing their ways. Although the image itself may seem exaggerated as an effect of climate change, it is still an effective technique in order to grab the attention of the audience and to convey the message of the effects of climate change if no action is done. It is also supported by an intimidating caption "Stop Climate Change Before it Changes You." in which uses a forceful and angry tone, which would encourage the audience to take action in order to feel safe and to not suffer the horrible, terrifying and ugly effects of climate change. Specifically, the use of the word You creates an emphasizing effect, allowing the advertisement to communicate and convey the message directly to an individual audience which creates a more personal effect on them. The dark color background also creates an impact on the overall depressing and dark mood of the advertisement. 

Comments

  1. UnknownJanuary 16, 2018 at 10:07 PM

    I think that the analysis of the advertisement was good, you addressed the target audience, you used the different appeals and gave evidence from the ad, your analysis was very specific, and a good reason for which target audience this ad is for.
    My reaction to the selected ad is that it made me think about what it wrote and what it meant, and the people who did the ad, and why it's an important ad.

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  2. UnknownJanuary 17, 2018 at 8:27 AM

    Effective and detailed analysis of the advertisement, and good terminology used such as "image manipulation". You talked about the choice of diction and explained specific words, by providing specific analysis to the caption, and also identified the target audience with supporting evidence. Moreover, you also talked about the colours and the impact it had on the mood, for example the "dark colour background also creates an impact on the overall depressing and dark mood"

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