Print Ad Analysis

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This ad does not promote a brand, but it promotes the act of conserving water. The image composes of a fish tank where a goldfish is swimming in low level waters with a tap attached to the side and is leaking, meaning that the fish would die if the water continues to leak. In a glance, the brief meaning of this ad would be that saving water that you do not necessarily need could save a person who desperately needs water that it would save their life. Deeper than that, from this text, we can draw the conceptual understanding and meaning that water is a valuable resource and we do not realize that unless we are in need of it. Without water, we would not be able to survive. While those who are privileged with the access of water are wasting them, there are large amounts of people and even animals who are desperately in need of it. This contextual information is revealed in this advertisement as shown in the layout itself where the goldfish is in risk of dying if the water tap continues to run. The tap itself also shows droplets of water eventually creating a bigger puddle, shows that every single drop is just as valuable and it is just a matter of time before we realize its value. The caption of the ad, which says "Save Water. Save Life" shows that life is equivalent to water in terms of its importance and value. Knowledge of the context deepens our understanding of the ad as we are able to view it in the perspective in which it was originally intended by the creators. This allows the audience to dig deeper into the meaning that lies beyond the obvious and enhances the audience's understanding of the hidden and larger meaning and message. 

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